IdeaFeX is the marketplace for goods & services powered by distributed ledger technology

Because the flow of goods & services is the blood of our economy, and it can be more efficient & robust!

Three pain points in our economy

“Bilateral” deal flow

With the exception of public offerings of a few asset classes for mature companies, existing methods to reach deals are bound to bilateral deal flow: repetitive deal attempts take place with each new potential partner. The higher the degree of repetition, the costlier it is to scale up in deal search. This in turn exacerbates uncertainties and severely hinders optimization. As a result, “luck” plays an unnecessarily large role in determining success.

Imbalance in deal access

The marginal cost in scaling up deal search leads companies to accept “ok” deals rather than getting the best ones. Imbalances in these costs across geographies and industries magnify imbalances in resource allocation. Further, direct access to most asset classes has been poor for retail and corporate investors.

Interest misalignment

Poor access drives up imbalances in power in deal-making. Weaknesses such as inexperience for entrepreneurs, shortage of time for cash-strapped firms, and information asymmetry in general can be exploited. While at deal-making this is part of the “game”, during deal-execution poorly-structured deals can severely undermine value creation.

The overall result is inefficiency in resource allocation.

We present an innovative solution

The marketplace for goods & services

We extend the marketplace format to goods & services in general using the distributed ledger technology. In particular, smart contracting allows us to parameterize the fulfillment in either physical deliver or rent collection.

Product futures & exotic assets

Our marketplace primarily serves physically-delivered product futures & rent-generating exotic assets. Product futures can be integrated into supply chain management, while exotic assets, usually physically indivisible, can be easily fractionized to allow for rent collection.

Multilateral deal flow & optimal price discovery

We offer an innovative auction method for large quantities. It transforms “bilateral” deal flow to a multilateral deal flow. It not only cuts down deal-making time but also builds in deal optimization by design. Optimal price is discovered by a market mechanism in a short amount of time.

Live trading for agile management

The state-of-the-art exchange integrated into our marketplace makes it easy to buy & sell goods & services among buyers. If the buyer considers them an investment, live trading offers liquidity for entry & exit. If the buyer uses them as part of their operations, live trading offers agility in their strategies.

To learn more about IdeaFeX, read our
White Paper

How do we stack up?

As easy to use as e-commerce

Online marketplaces have largely transformed shopping. Non-linear, adaptive cateogries & filters, peer reviews, and AI-guided recommendations make navigating through large quantities of products easy and enjoyable. IdeaFeX extends the e-marketplace formula to goods & services with smart contracting. We thereby make asset management, procurement, & investment easier to navigate.

Far broader audience than crowdfunding

Our accessible nature may remind one of crowdfunding; however, we serve a much broader audience. On IdeaFeX, sellers need not be startups, and the goods need not be consumer products — meanwhile, buyers need not be the end consumers. Live trading further broadens the set of opportunities.

Sharing features of commodities futures

Thanks to developments in the distributed ledger technology, we can offer features of commodities futures to physical products in general. Corporate investors can leverage product futures as part of their supply chain management, and the producers can draw benefits such as smoother cash flow, reduced exposure to price volatility, and prevention from unpaid invoices.

More agile than specialty markets

Specialty markets exist for some exotic assets such as wines and collectible art. Startups in the blockchain community, often not-for-profit, are developing specialty protocols for goods & services, too. IdeaFeX is a versatile & agile marketplace: We allow sellers to leverage these specialty protocols to enrich the whole process.

An alternative to stocks & bonds

By giving growth and mature companies the option to presell products and/or to rent out their unused capacities and services, IdeaFeX empowers them in sourcing funds without dilution and/or the need to go public.

Off-chain value rarely found in ICOs

All goods & services on the IdeaFeX marketplace have tangible off-chain value unassociated with blockchain. In other words, we use the distributed ledger technology as a tool to enhance the flow of resources; buyers are not purchasing the use of these technologies — they are already enjoying them!