IdeaFeX is the marketplace for tokenized real-world goods & assets: We identify in our economy several sources of inefficiencies in resource allocation, namely inflexible flow of goods & assets, deep divide between financing & operations, and pervasion of "exclusivity". As a solution, we introduce tokenization of real-world goods & assets (that are currently indivisible and/or illiquid) in the forms of product futures & exotic assets. They allow for a range of business model innovations, new investment methods, and new consumption models.
Our marketplace is fully compliant with all pertinent asset trading, payment, and exchange regulations. This means all users, including fundraisers, pass KYC (Know Your Customer) background checks.
With blockchain tokenization, we keep the separation between our marketplace and investments made against listed assets. The fundamental ownership and cash flow of these investments will be tenable independent of our marketplace, thus providing extra robustness. Moreover, it makes listing, trading, and exchange much more cost-effective. Therefore, even though blockchain is not necessary for a centralized platform, it makes the most important records of the investments decentralized.
Anyone, individuals or companies, can use IdeaFeX to list tokenized goods & assets, so long as they pass KYC (Know Your Customer) background checks.
A blockchain is distributed record of transactions that relies on cryptography to tamper-proof the ledger entries and peer-to-peer interaction between participants without the need for a third party to reconcile views. Further, code execution is deterministic on distributed virtual machines powered by blockchain, thus preventing any disagreement between parties.
As such, blockchain is a DLT; other DLTs that are not blockchain also exist, notably direct acyclic graphs methods.
Tokens are digital units of account resulted from the instantiation of a piece of code on a native distributed ledger platform. As such, tokens can be considered as a medium of value transfer between various actors on the distributed ledger concerned. A token can be managed just like the native cryptocurrency of the native DLT platform; it typically inherits the properties of tamper-proof registry, time-stamped transactions, and traceable transfers. Using tokens on a distributed ledger allows us potentially to automate some or all the value transfer mechanisms that can be attached to a token upon agreement by parties.
Strictly speaking, representing an asset as a token on a distributed ledger equates to creating a title of ownership that, instead of being a paper with a signature, is instantiated as a smart contract on a distributed ledger. In effect, the token is a contract between the holder and the custodian of the asset, and it needs to have legal ground to be enforced.
From the point of view of asset managers, a tokenized asset is a virtual object that acts as a share in an underlying physical asset. On IdeaFeX, these tokenized assets are always fulfillable, physically delivered or otherwise. One can also consider the token as an investment instrument that is backed by physical wealth. For example, a copper mine can be tokenized, and the resulting tokens are shares of ownership in the copper mine. In comparison, most currencies of the world today are not backed by physical ownership of any underlying physical asset. For example, one cannot exchange a euro or dollar for a fixed amount of gold as it used to be the case.
IdeaFeX is serving in a regulated industry and is required to comply with KYC (Know Your Customer) procedures that prevent terrorist financing, money laundering, and other criminal activities. We are committed to the protection of your personal information and will never sell or exploit your personal information, including usage preferences, for financing gains.
We finished the first draft of our Corporate White Paper. In this document, we expressed the need for asset-backed new financing and investment classes powered by distributed ledger technology.
Sept 2018 — White Paper v2
We finished the second draft of our Corporate White Paper. In this document, we explain the values of a marketplace format empowered by our innovative auction method.
Oct 2018 — Software development commences
Our in-house development team began developing the IdeaFeX software using the state-of-the-art technologies in the financial industry and the blockchain community.
Nov 2018 — Go-to-market strategy finalized
We finalized our go-to-market strategy. In this strategy, we take into account developments in the blockchain community, particularly that of asset-backed token issuance protocols. We also offer a vision for the market of the new asset classes we propose in the next ten years.
Dec 2018 — Software architecture and design finalized
We finalized the features of our software as well as specifications the underpin these features. Our development team continue to work on delivering the product.
Jan 2019 — Token White Paper
We finalized the Token White Paper by extending our Corporate White Paper. We focus on the foundational values of the IdeaFeX token and how token features and token allocation are designed to support these values. Due to changing market environment and lack of marketing budget, however, we eventually decided to cancel the token sale.
July 2019 — New development & go-to-market strategy
In response to the cancellation of our token sale, we adjust our product development schedule and go-to-market strategy. We will release our product in stages, while ensuring that from the first stage basic functionalities are sufficient to attract paying customers.
Q3/4 2019 — Initial launch
The first stage of IdeaFeX marketplace goes live. We will initially serve the EU market with product futures and exotic assets. From this point on, we will gradually add new transaction, exchange, and asset management functionalities. Notably, due to general absence of meaningful development in the blockchain space, we will be proposing primarily off-chain solutions.
H1 2020 — Next milestone
We aim to offer significantly stronger support and improved user experience in asset management. This may include the adoption of major on-chain asset management protocols, if any such protocol emerges as the favorite / standard (which is so far not the case).
H2 2020 — Potential STO / equity round
Pending meaningful adoption / traction, we may decide to rise more funds for faster scaling. Nonetheless, we aim to bootstrap our business without external investment.
2021 — Localization in Asia-Pacific
We will open our Asia-Pacific office in order to serve local clients better. This office will also handle compliance works in the region.
2022 — Localization in the Americas
We will open our Americas office to serve clients in the Western Hemisphere better.